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06 August 2015

Looking at the results of our sales funnel, there is definitely light at the end of the tunnel!

Over the last 6 months TransXL has been experimenting more with the Digital side of marketing and looking to see how we can improve the successful sending of appropriate information, or "eblasts" as we like to call them to all our customers, without it getting lost in the either, or in some Spam or Junk mail folder.    

After trials with a number of platforms, we seem to come across one that ticks all the boxes.

The picture illustrates a visual aspect of the Sales funnel from a recent marketing campaign, which represents the sales path, from 8,400 eblasts down to the actual sale in only 22 days.